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But to keep the account authentic, Daquan’s founder still won’t reveal his identity, and authenticity is also why he didn’t start working with brands until 2017. The Atlantic reports that the tech entrepreneurs at IMGN media connected with the admin to start his own media brand, and though they were rebuffed by the 17-year-old at first, the account was incorporated by the end of 2016-and Daquan Media was born. The mystery meme-maker has chosen to stay anonymous and as recently as 2017 he was running the account alone-but in the last year became a part of a bigger team.
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Now, the feed is full of original memes that cater to teens and young adults, with a heavy focus on sports and SpongeBob. The meme account leading this list was started by a Canadian teen who was bored in class. We put together a list of five meme accounts that millions of Gen Z & Millennials are following, and using as fuel for their own conversations with their friends and family:Įngagement on Last Post: 3.2 Million Views Even the biggest campaign to boycott a meme account we’ve seen yet only set F**k Jerry’s account back three million followers-which still leaves them with 14 million, according to The Atlantic. But followers don’t seem to mind that they’re curating, rather than creating content. In fact, there’s been a backlash lately concerning accounts that copy jokes and repost other people’s memes. One talent strategy exec explains to Digiday that “Meme accounts get such a good return on investment compared to influencers, who no longer get the same results.” Part of that has to do with their high engagement rates, but they’re also usually significantly cheaper to advertise with than individual influencers, possibly because many meme accounts recycle content rather than always creating something from scratch. But trying to lean into memes isn’t always a mistake for brands: the New York Times reports that Budweiser managed to make an ad campaign (“Dilly, Dilly”) that actually became a meme, and scored tons of extra engagement. Also in recent years, many fast food brands’ Twitter accounts have gone from straightforward sales pitches to a constant stream of meme responses and reshares-and gained millions of followers in the process.īut other brands are leaving it to the professionals to create and spread content by looking to meme accounts as a new avenue for their ad dollars. Meanwhile, Facebook famously failed (again) to find a way to lure in teens with an app for scrolling memes called LOL that Mashable reports was called “cringey” and featured weeks-old meme content (an eternity in Internet time). The BBC wants to win back young viewers with the launch of an app for kids under-13-years-old to create and share GIFs, quizzes, memes, and more, according to Kidscreen. Now, big brands are trying to speak their language. Just take a look at Meme Day, which as Select All explains, is a themed dress-up day at modern high schools. And it’s easy to see how much these memes have infiltrated teens’ day-to-day. Memes can be anything from a dance (like “dabbing”) to a fashion trend (like ugly shoes), but the ones taking over the internet are typically semi-ironic jokes presented as text, GIFs, and images that people can easily copy and put their own spins on-from teens eating Tide pods to the eternally blinking white guy. Internet memes have become a main mode of communication for Millennials, and especially for Gen Z, with 48% of Millennials and over half of Gen Z telling YPulse they send memes multiple times a week or more in our Talk the Talk trend. Here are 5 that are filling social media feeds… Meme accounts are making their mark on Gen Z & Millennial culture, and brands are looking to them for a marketing boost.
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