A US Top 5 it was then eclipsed by follow-up ‘It’s Gonna Be Me’, the band’s first and only US Number One single (one more than the Backstreet Boys). ‘No Strings Attached’’s lead single ‘Bye Bye Bye’ – thought to be a kiss off to Pearlman who they’d parted ways with – was created by Cheiron regulars Kristian Lundin, Jake Schulze and Andreas Carlsson. It would be their last album for almost five years.
By their second album, 2000’s ‘No Strings Attached’, however, they started overtaking the Backstreet Boys as America’s premiere boyband, with the latter releasing the lacklustre and tellingly-titled ‘Black & Blue’ that same year. Once again, the band focused on Europe to start with, waiting until 1999 to have their first US Top Ten with dreary ballad, ‘(God Must Have Spent) A Little More Time on You’. *NSYNC were quickly put to work with writers and producers from Cheiron, their first two singles – 1996’s ‘I Want You Back’ (US Number 13) and 1997’s ‘Tearin’ Up My Heart’(Number 59) – both featuring in-put from Max Martin. So, without telling the Backstreet Boys, Pearlman put together *NSYNC (there are so many variations on their name but I’m sticking to *NSYNC, so there), even recruiting the same manager, Johnny Wright (also without telling them).
That’s all very well if it’s an actual product that can be mass-produced, but pop stars – despite what you might think – are real people and they get tired and bored and cover themselves in awful tattoos as thinly-veiled cries for help.Īfter it took so long to get the Backstreet Boys off the ground, manager and currently incarcerated mogul Lou Pearlman not only realised he needed to capitalise on the wave of boybands that would follow in their wake, but also wanted a back up option should the original malfunction. As is the way with things like capitalism and pop music, once something reaches a mass audience and starts making a shitload of money, people want to replicate and reproduce it.
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